DTC Supplement Brand (Advertorial Development)

Five Editorial Advertorials for Cold Paid Traffic

Luma Nutrition is a direct-to-consumer supplement brand — magnesium glycinate, berberine 1,200 mg and turmeric curcumin with BioPerine. The work was a set of five long-form advertorials, each built as a standalone page outside the main store so a different product and a different problem could be tested against its own traffic.

Every page is dressed as editorial rather than as an ad: a publication masthead and disclaimer bar, an author byline with a last-updated stamp, and a numbered argument that walks the reader from the problem to the dose that actually solves it. Comparison tables, supplement-facts callouts, verified-review pull quotes and product blocks are placed at the points where the reader is most likely to act.

The commerce layer is threaded through the scroll instead of parked at the end — sticky product bars that follow the reader, inline CTAs after each section, and offer buttons that hand off to the Luma Nutrition store. Each page is built mobile-first and kept light so it holds up under paid traffic.